In week #4, you will complete one section of the case study: The topic I chose was Priceline (now known as Booking Holdings) CEO on Creating an In-House Multilingual Customer Analysis and Evaluation: This section should present an analysis of the central issues and problems in the case. This analysis should be informed by relevant theory and empirical data and should lead to a set of conclusions that are supported by appropriate evidence. Analysis tools may include (SWOT analysis, financial ratios, industry analysis, comparisons with other competitive organizations, or theory from prerequisite course content. comparisons with other competitive organizations). Below are the ratios you should be computing for your respective cases for three years: Profitability Ratios -Gross profit margin -Operating profit margin -Net profit margin -Return on total Assets -Return on stockholder’s equity Liquidity Ratios -Current ratio -Working capital Leverage Ratios -Debt to assets -Long-term debt to capital Activity Ratios Inventory turnover Average collection period Internal cash flow Note: Depending on the type of company you are analyzing, you may not be able to compute some ratios. Select other ratios if necessary, but make sure that you discuss the major financial indicators: profitability, liquidity, leverage, and activity. Financial ratio calculations should be placed in a table for three recent years followed by a discussion about the trends in the ratios.
In week #4, you will complete one section of the case study:
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