H‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍i! Thanks so much for choosing my paper, so first and foremost this is a GROUP project. I have one section to write but don’t have the time, so I will explain step by step what I am looking for. Guidelines: Group Project Report (& Presentation) Total: 15 points (10 points report, 5 points presentation) In groups of 4-5 students, you will be assigned a topic to study both in the popular culture literature as well as the scholarly research. You will be tasked to find at least 5 different articles in popular press (such as Forbes, INC, FastCompany, Wall Street Journal, etc.) and at least 5 different scholarly articles (from academic journals such Management Communication Quarterly, Harvard Business Review, Journal of Applied Communication Research, and Organization Science) on the same topic. For help locating research articles, visit the library website: https://library.calstate.edu/northridge/databases/subject/communication-studies (Links to an external site.) Also, a tip for differentiating those that are scholarly and those that are not is to look at the source (where was the article published), the format (Does it have a method section? Did they collect data?, and the style (Is this academic writing? Do you they use theories in their work? Is there an abstract?). For 10 points: In a maximum of 10 double-spaced, typed pages (not including tables/figures/charts), the report aims to reveal the similarities and differences between the information you found in each body of knowledge. Make sure to define and describe the topic using your articles, identify similarities of what the research and what the business world state, and identify differences you see in the bodies of knowledge you researched. The final page of your report should provide a summary of practical tips you would share in the workforce regarding your topic. The tips should draw from the knowledge in the scholarly research as well as what you learn from the business popular literature. Please include a reference page for all the sources you use and cite using APA. The reference page is not part of the 10-page maximum. For 5 points: You will create a professional PRESENTATION that describes the topic, reveals the similarities and differences, and provides a few practical tips for the workforce. The presentation will be presented via ZOOM on the date designated for the presentations. You have the option to pre-record your presentation prior to the due date and we will view these recordings together in class. The presentation must be no longer than 8 minutes. ——- now that you have read the guidelines, let’s move on to the topic. The topic is: Brand Language/Social Media Management I have attached our group’s PLANNING DOC (my name is Jessica and I have the role of describing – Rebuttal Brand Culture. The planning dog was a template that my classmates and I copied and paste it into a new file where we just added everything on to. The planning docs include a number of links that we have collected for the paper, however the majority of them are going to be describing their parts for body one and body two but I am body three. The overall idea of the outline (visible at the bottom of the planning document) is that we will first define brand language and brand voice then explain why it’s important, we provide examples of celebrity endorsements. Next, we speak about brand voice why it’s important and provide some examples. ‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ The last section we decided to do a short rebuttal on how do use celebrity endorsements can actually negatively affect the overall brand’s culture and brand voice. Somehow need to tie it to brand language as well. You can talk about how celebrities change and their image changes as well, you could provide examples of how celebrities are dropped from their endorsements because their negative image negatively reflects onto these brands and all of their hard work building brand voice and brand language. Speak about the overall atmosphere that it creates for the brands’ culture, how it affects the audience, The donts. You can also provide you should also provide specific examples call mom I can’t think to thoroughly but I know for example . Simpson gave a negative image to the brand culture and brand voice of the endorsements he was working with During his trial. That’s just an example but I’ve provided some links to try and help you find examples. Then you should still provide how to effectively do it and how to positively work around brand culture with celebrities and influencers. It’s honestly not a lot to go off of and I understand that that’s why I’ve provided you with these links that I’ve personally taken a look at, some of the words I’ve skimmed over can definitely be used to put a negative connotation on celebrity brand voice. I’m pretty good at bullshitting but I’m not a professional so if you could just bullshit this for me, I so so appreciated it. Please include some quotes as well and I WANT TO MAKE SURE THAT AT LEAST 1 OF THE SOURCES YOU USE IS SCHOLARLY. please research for the scholarly one yourself, it doesn’t have to be a long quote, just something that ties in. But the group guidelines do you specify that there should be at least five different articles in popular press such as Forbes and Wall Street etc. and at least five different scholarly articles from academic journals, you could use maybe the Forbes one or if you find some thing better? And then for a scholarly article, again, I ask that you find that one yourself. Just as long as it relates to the topic in my section. Here are links: (The impact of language style accommodation during social media interactions on brand trust) (The Advantages and Disadvantages of Celebrity Endorsements) (How Brands Should Use Celebrities For Endorsements) (Celebrity Endorsement’s Impact on Brand Image and Sales) (Finding Your Brand’s Tone of Voice: The Do’s and Don’ts) (The Effect of Negative Information on the Evaluations of Brand Extensions and the Family Brand) (Celebrity Endorsements Gone Bad) (The 13 Worst Celebrity Endorsement Fails) Some of these sources are not super credible but you can just see what bs they wrote and mirror it if needed. Let me know if‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ theres any more questions you have